Privacy Policy

CIFA North America Inc. (“CIFA,” “Company,” "we," "us," or "our") takes the privacy and security of your Personal Data seriously. This Policy describes how we collect, use, store, and disclose ("process" or “processing”) Personal Data when you use our services ("Services"), such as when you visit our website at https://lp.cifa.com/en/concrete-machinery-cifanorthamerica (“Site”) or communicate with us by email or other digital means. Please review this Policy carefully.

If you do not agree with our policies and practices described here, please leave our Site and do not visit our Site or use our Services. By visiting our Site and using our Services, including through submitting information through our Site, you acknowledge and agree that CIFA may process your Personal Data as described in this Privacy Policy.

Questions or concerns? If you have any questions that aren’t answered in this Privacy Policy, you can always contact us at privacy@cifa.com. 

What Types of Information We Collect

We collect information that identifies, relates to, or is reasonably capable of being associated with a particular living person either by itself or in connection with other information (“Personal Information” or “Personal Data”). 

The following table shows the categories of Personal Information we collect, the sources of those categories of Personal Information, and the types of individuals (also called “consumers”) affected.

In the past twelve (12) months, we have collected the following categories of Personal Information about users of our Site and Services: Name, Surname, e-mail address, telephone number.

In general, we do not collect Sensitive Personal Data, which includes Social Security Number, driver’s license, state identification card, or passport number, racial or ethnic origin, union membership, or information related to a consumer’s citizenship or immigration status. If you are a job applicant, we may collect certain categories of Sensitive Personal Data if you provide it to us voluntarily, for example by including it in your resume. 

If you choose not to provide personal data

Where we need to collect personal data by law or pursuant to a contract with you and you do not provide the requested data, we may not be able to perform the contract we are trying to enter into or have entered into with you. If that is the case, we will inform you at that time and we reserve the right to cancel a service you have contracted with us.

Usage or Technical Data

We may automatically collect certain information through the use of cookies or other similar tracking technologies when you access our Site and use our Services.  Usage Data does not directly reveal your specific identity (like your name or contact information) but may include device, internet traffic and navigation information, such as your IP address, the domain names and URL addresses you link from or to, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you access the Site and use our Services, and other technical information. This information is primarily needed to obtain anonymous statistic information, maintain the security and operation of our Site and Services, and for our internal analytics and reporting purposes.

A cookie is a piece of data contained in a very small text file that is stored in your browser or elsewhere on your hard drive. Cookies allow us to identify your device as you navigate our Site or your account. This makes navigating and interacting with our Site or your account more efficient, easy, and meaningful for you.  Cookies recognize your web browser but do not, by themselves, identify you.  If you have also otherwise identified yourself to us, such as signing in to your account, then we would have that information.  We use both session and persistent cookies. Session cookies are cookies that disappear from your computer or browser when you turn off your computer. Persistent cookies stay on your computer even after you’ve turned it off.  You have the option of using your browser settings to opt-out of most categories of cookies other than Strictly Necessary Cookies. To learn more about our use of cookies, please see our <<Cookie Policy>>.

The information we collect includes:

• Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.

• Google Analytics.  We use third party analytics tools to help us understand our Site users.  These tools use cookies to collect non-personally identifiable information including usage information and navigational information.  The analytics tools provide use with aggregated data about the Site’s traffic and interactions, enabling us to improve the user experience on our Site.

Do Not Track Signals. Some internet browsers include the ability to transmit “Do Not Track” signals. We do currently process or respond to “Do Not Track” signals. To learn more about “Do Not Track,” please visit “All About Do Not Track” at www.allaboutdnt.com.

How We Use or Process Your Personal Information

We use or process your Personal Data for a variety of reasons, depending on how you interact with our Services.  The table below shows the purposes for which we use your information and the legal basis upon which we rely for such processing:

Where the legal basis for processing your Personal Information is our legitimate interests, those interests are to use Personal Information to conduct and develop our business activities and interact with users and with others in order to support our reputation and increase our revenues, while limiting the use of Personal Information to those purposes that strictly support the conduct and development of our business within the reasonable expectation of the individuals concerned.

Limitation or Change of Purpose

We will only use your Personal Information that we collect for the purposes that are identified at the time it is collected or as disclosed in this Policy.  Occasionally, we may need to use your Personal Data for another purpose that is compatible with the original purpose at collection, but we will do so after we disclose that compatible purpose to you. 

If we need to use your Personal Data for incompatible purposes, we will notify you to either get your consent or to explain the legal basis that allows us to do so. An incompatible purpose is one that is very different from the original purpose, that which would be unexpected by you, or one that would have an unjust impact on you.  

If you would like an explanation of the compatibility of the processing for the new purpose with the original purpose, please contact us.

Please note that if we are required to or permitted by law, we may process your Personal Data without your knowledge or consent, in accordance with the above rules.

Disclosure of Your Personal Data

We may disclose your Personal Data to a third party for a business purpose. When we disclose Personal Data for a business purpose, such as when our service providers need to process your Personal Data, we enter into a contract with the third party recipient that describes the purpose and requires them to both keep that Personal Data confidential and not use it for any purpose except performing the services under the contract.

We may disclose your Personal Data to the following categories of third parties:

• Our Affiliates or related companies;
• Service providers or contractors, including payment processors, hosting providers, auditors, advisors, consultants, customer service providers, support providers, and internet cookie data recipients (e.g. Google Analytics);
• Our business partners;
• Government entities, including judicial and regulatory authorities or law enforcement authorities, or other organizations pursuant to lawful requests;
• Successors (or potential successors) to all or part of our business;
• Any third party if you have consented or directed us to do so.

In the past twelve (12) months, we have disclosed Personal Information about users of our Site and Services to the following categories of entities: Name, Surname, e-mail address, telephone number.

We do not sell or share your Personal Data to third parties, including for their direct marketing purposes, unless we have your explicit and informed consent.

We reserve the right to disclose any de-identified or aggregate information about users, which do not include personally identifiable information, with third parties. 

Where We Store Your Personal Data

CIFA North America, Inc. is based in the United States.  However, our parent company and affiliates are located in the European Union and other areas of the world. The information that we collect from you (including Personal Data) may be transferred to, and stored at, a destination outside of the country in which you initial provided or we collected it. It may also be processed by our service providers who may operate outside your country, for one of our suppliers or one of our business partners. By submitting your information, you agree to this transfer, storing or processing. We will take reasonably necessary steps to ensure that your information is treated securely and in accordance with this Policy and applicable law.

How Long Do We Retain Your Personal Data

We keep your Personal Data for as long as reasonably necessary to fulfil the purposes for which we collected it. For example, we may retain your Personal Data as long as your account remains open in the Customer Relationship Management system.  For certain types of information, we may need to retain it for a longer period of time to meet applicable legal, regulatory, tax, accounting or reporting requirements. We may also retain your Personal Data for a longer period in the event of a complaint or if we reasonably believe that there is a prospect of litigation concerning our relationship.

If we reasonably believe that we may need your Personal Data to enforce or defend our legal rights, we may retain your Personal Data for a longer period of time.  

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes by other means, as well as applicable legal, regulatory, tax, accounting or other obligations.

Keeping Your Information Safe 

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security and integrity of any Personal Data we process. In addition, we limit access to your Personal Data to those who have a business need to know. They will only process your Personal Data on our instructions and are subject to confidentiality obligations. However, despite our safeguards and efforts to secure your information, no information transmission over the Internet or electronic storage technology can be guaranteed to be completely secure, so we cannot guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly access, steal, or modify your information. 

You also play an important role in keeping your information safe. Use a strong password. Do not share your log in credentials with someone else.  Public Wi-Fi is notoriously insecure, so you should only access the Site and use the Services within a secure environment.

Although we will do our best to protect your personal information, Transmission of information, including Personal Data, is at your own risk. 

If we suspect that there has been a security incident involving your Personal Data, we will notify you and any applicable regulator of a breach where we are legally required to do so.

Your Privacy Rights

You always have the right to opt-out of receiving our marketing or promotional communications.  Depending on your geographic location, you may have certain additional privacy rights.  

If you are in the European Union/European Economic Area, please go to https://www.cifa.com/en/privacy for information of your privacy rights.

United States: If you are in the US, you may have rights under certain US state data protection laws. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law.

If you are a California resident, the California Consumer Privacy Act (“CCPA”) provides you with the following privacy rights:

• Right to know – you have the right to know whether we are processing your Personal Information;
• Right to access – you have the right to access the Personal Information we have collected about you;
• Right to correct – you may ask us to correct any inaccuracies in your Personal Information;
• Right to request deletion of personal data – you may ask us to delete Personal Information that you provided to us or that we obtained about you from a third-party source;
• Right to data portability – you may request a copy of your Personal Information that we collected about you in a readily usable format;
• Right to Opt-out of the sale of your Personal Information, or using your Personal Information for targeted advertising or profiling in furtherance of solely automated decisions that has significant legal effects concerning you; 
• Right to Non-discrimination – as a business, we shall not use your Personal Information to unlawfully discriminate against you simply because you have exercised your privacy rights.; and
• Right to obtain a list of third parties to whom we disclosed your personal data.

In addition, California’s “Shine the Light” law permits you to request certain information regarding our disclosure of Personal Data to third parties for their direct marketing purposes. To make such a request, please send an email to [CIFA email for privacy] or contact us using the information provided in the “Contact Us” section.

Exercising your rights

You may exercise your privacy rights twice in a calendar year.  To do so, you may submit a verifiable request to us by either (1) calling toll-free number 877-835-3280‬; (2) emailing privacy@cifa.com and use “Data Privacy Rights” in the subject line; or (3) sending us a written request to 4330 Conifer Ct., Union Grove, WI 53182 Attn: Data Privacy Rights. 

In order for us to act upon your request, we will need to verify your identity to a reasonable degree of certainty.  We may therefore ask you to provide three points of Personal Data which you have previously provided to us that we can use to match against our records to verify your identity. We may also require you to submit a signed declaration under penalty of perjury stating you are the individual whose Personal Data is subject to the request.  We may not be able to respond your request if you decline to provide the verifying details or if any of the details are incorrect.

In general and unless otherwise stated in the above sections describing your rights, we will respond to your request within forty-five (45) days.  If necessary, we may extend the time to respond by a further forty-five (45) days.  If for any reason we decide to decline to respond to your request, we will notify you and provide our explanation and any appeal process that may be available to you.  

Children’s Information

Our Site and Services are not directed to or targeted towards those who are under 18 years of age. We do not intentionally allow users under the age of 18 to access our Site or use our Services, and we do not have actual knowledge that we have collected the Personal Data of anyone under the age of 16.  If we learn that we a user under 16 has submitted Personal Data to us, or if we learn that the Personal Data is from one who is under 16, we will take steps to delete that Personal Data as soon as possible. 

If you believe that we may have any Personal Data from a child under 16, please contact us at privacy@cifa.com.

Links To Other Sites

If we have provided a link to any other website or location, it is for your convenience only and does not mean that we endorse that business, the website or its contents. Once you leave our Site or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our Site’s Terms of Use. We have no control over, do not review, and cannot be responsible for these third party websites or their content. Please be aware that the terms of our Privacy Policy do not apply to these outside websites.  We encourage you to read their privacy statements so that you are aware of their privacy practices.

Privacy Policy Updates

We reserve the right to amend this Privacy Policy at our discretion and at any time. If we change the way we collect, use, or disclosure your Personal Data that require us to make changes to this Privacy Policy, we will post a notice on this page and update the Privacy Policy’s effective date. Your continued use of our Site following any posted updates to the Privacy Policy constitutes your acceptance of such changes. If you object to any of the changes to our Privacy Policy, you must stop using the Site and our Services. 

Contact Us

If you have any questions, comments, complaints or requests regarding this Privacy Policy, including any requests to exercise your rights, please let us know at the following address:

CIFA North America, Inc.

Address: 4330 Conifer Ct. Union Grove, WI 53182

Email Address: privacy@cifa.com

Telephone No.: 262-835-4022

Toll-free Telephone Number: 877-835-3280

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